Product Analytics vs Marketing Analytics: The Two Types of Business Analytics
There are two types of business analytics - product analytics and marketing analytics. Product Analytics looks at the performance of a product, such as when it was released, how well it sold, why people bought it or didn’t buy it and more. Marketing Analytics focuses on analyzing the market share of a company and its products- how many customers they have, what their customer base looks like and more. What are Product Analytics and Marketing Analytics? Product analytics and marketing analytics are two types of business analytics. Product analytics is the process of analyzing data to improve product development and marketing. Marketing analytics is the process of analyzing data to better understand and target customers. The Benefits of Product Analytics Product analytics is a powerful tool that can help businesses improve their products and make better decisions about their product development. By tracking how customers use and interact with your product, you can gain valuable ins...